Our Mission & Impact - Big Brothers Big Sisters Partnership
The Night That Changed Everything
In 2022, I sat in a room at a Big Brothers Big Sisters fundraiser and heard words that ignited the spark in me. That night changed the trajectory of my life. Soon after, my wife joined me in this adventure, and together we've been committed to showing up and making a difference in the lives of little ones who need someone in their corner.

Speaking at the Big Brothers Big Sisters annual fundraiser - March 2025. The moment we shared our commitment to building something bigger than ourselves.
Building Something Bigger
In 2023, I started Discipline Over Motivation 24/7 with one mission—to build something bigger than myself. Now, through the Do It For Them product line, we're taking that mission further.
🎯 OUR IMPACT TRACKER
Progress Toward $100,000 Goal
Updated monthly • Next update: October 1, 2025
🤝 Ready to Become a Big?
Your purchase supports our mission, but you can make an even bigger impact by becoming a mentor yourself. Big Brothers Big Sisters is always looking for caring adults who want to make a difference in a child's life.
What it means to be a Big:
- Spend 2-4 hours per month with your Little
- Build a meaningful, lasting relationship
- Help ignite the power and promise of youth
- Be the someone in their corner they need
Join us in creating mentoring relationships that change lives
Our Partnership: Big Brothers Big Sisters of the Suncoast
Mission: Create and support one-to-one mentoring relationships that IGNITE the power and promise of youth.
Vision: All youth achieve their full potential.
Living the Mission
This isn't just about writing checks. We show up. We get involved. We make it personal.

Meeting Our Little Brothers
Visiting the Big Brothers Big Sisters office with our family. These moments remind us why we do what we do - it's about showing up for the kids who need someone in their corner.

Soccer Game Adventures
Taking our little brothers to experience new things - like their first professional soccer game! Building memories and showing them there's a whole world of possibilities out there.
Making Real Impact
✅ 25% of profits from our Do It For Them collection go directly to Big Brothers Big Sisters of the Suncoast—fueling mentorship, opportunity, and hope for kids who deserve it.
This isn't just apparel. It's a commitment. Every shirt, every hoodie, every piece is a reminder:
It's not about you. It's about them.
Shop the Do It For Them Collection
Every purchase from these products directly supports Big Brothers Big Sisters of the Suncoast:
🛑 It's Not For You. Do It For Them
The foundational piece that started it all. A powerful reminder of why we do what we do.
👨👧 Do It For Them - Rebirth RED AND BLACK
Bold colors for bold hearts. For those who understand that strength comes from serving others.
🛡️ For Their Future – Legacy Line
Building a legacy that extends beyond ourselves. Every purchase plants seeds for the next generation.
Why This Matters
Every purchase from our Do It For Them collection directly supports:
- One-to-one mentoring relationships for at-risk youth
- Programs that help children reach their full potential
- Building stronger communities through meaningful connections
- Giving kids someone in their corner who believes in them
Transparency & Accountability
We believe in complete transparency about our charitable giving:
- Monthly Updates: We update our impact tracker every month with exact figures
- Direct Donations: 25% of net profits go directly to Big Brothers Big Sisters of the Suncoast
- Proof of Impact: We share donation receipts and impact reports from BBBS
- Community Involvement: We actively participate in BBBS events and volunteer opportunities
Join the Mission
When you wear Discipline Over Motivation 24/7, you're not just making a fashion statement—you're making a life statement. You're choosing to be part of something bigger, to show up for those who need it most.
🔥 Discipline Over Motivation 24/7 — Wear the Mission. Live the Impact.