About Us
Discipline Over Motivation 24/7
Built While Broken. Earned In The Trenches.
We’re a blue-collar brand for people who don’t wait for perfect conditions. We build—on good days, bad days, and the days no one’s watching. Discipline beats motivation because discipline shows up.
Founded by Daniel Lott in Southwest Florida, DOM247 started as a simple promise: control what you can control, do what you said you’d do, and stack wins daily. That promise became apparel, journals, water bottles, coaching, and a community that holds the line together.
What We Stand For
- Discipline over motivation: show up, especially when it’s hard.
- Personal accountability: your word matters.
- Consistency: brick by brick, every day.
- Service & leadership: lift others while you climb.
What We Make
Purpose-built gear and guidance: hats & tees, water bottles, journals, and accountability coaching—tools to keep your standard high on and off the job.
Our Promise
- 30-Day Guarantee: If it’s not right, we’ll make it right.
- Fast USA Shipping: Orders ship in 1–2 business days.
- Free Returns: 30 days, no hassle, prepaid labels.